PR Plan for your project: a simple guide
Whether you are a PR practitioner or a business/project owner who needs that magic pill of publicity, hope you find this guide on How to Make a PR Plan useful. It is based on 15 years of personal experience with whichever-you-can-imagine sectors and markets, both on an agency side and in-house. And yes, it always works. You are welcome :) Big step 1. Research Yes, you cannot avoid research… so better to enjoy the process. Now, after all these years in Comms (and writing) I can say I genuinely love it. Key objectives First things first. What are the business/project objectives ? What are the products/services/ideas to be offered ? What is the target audience ? All of those need to be clearly defined and needs to be put on paper . Great if there is thought-of Commercial/Sales/Marketing strategy in place, then you just read it carefully and use the info while planning your Comms activities. If there is no, you will need to put together a bri...